‘The Tipping Point’ by Gladwell is about going viral, in real life. The simple recipe is valid even online, you need a few people, a sticky message and the right context and circumstances. The epidemics ends when we become immune, as with emails: the more we get the more selective we become and the shorter we reply.
How wide is the world web? We rarely read more than 140 characters, and rather watch videos or photos. We use apps, with algorithms and advertisement that present us with tailored and biased feed. At the same time, we can connect and reconnect with people we otherwise would have left behind, or never interacted with in the first place.
Ten years ago I got my first iBook. After reading ‘Becoming Steve Jobs’ I decided to share why I am an Apple fan. Apple is not flawless and Steve Jobs was not born a great leader. On the contrary, he failed big time, but he learned from his mistakes. Apple embrace diversity and equality, because ‘inclusion inspires innovation’.
In the aftermaths of the terrorist attack in Paris and the security threats in Brussels, reading Kahneman has struck me as timely insightful to further comprehend the way fear works; due to the attacks and threats as well as the disturbing spill-over effects it has had on immigration and racism.
This week I ended up in a discussion at work with interesting people from across Europe on how human rights advocates can use social media to raise awareness and change attitudes. Excited after our short talks I continued thinking about what is needed, and pinpointed a few preconditions that we tend to pay too little attention to.
Reading Kahneman’s ‘Thinking, Fast and Slow’ (2011) has helped me to better understand how come human rights lobbyists in the European Union (like me) – despite our solid arguments – often lose against populists and eurosceptics that seemingly effortlessly glamour voters with their simplistic rhetorics and appealing emotions.