For the last six months I haven’t written anything. During this thrilling, terrifying, exciting and nerve-wrecking journey I haven’t read any thought-provoking books nor have l listened to any mind-blowing podcasts or engaged in heated debates about inequality and injustice (as I used to). So I simply no longer knew what to write about. I was blocked.
Did you know that one of 60 million Europeans have never used the internet, and 45% of Europeans don’t have enough digital skills? This made me think about the fact that I take for granted both internet connection and my digital literacy. It also made me reflect on how much my offline life is a result of my online communication and activities.
I went to a place between comfort and uncomfort, order and chaos, knowing and not. I was in Athens experiencing ‘Art of Hosting’ (also called ‘Participatory Leadership’). l expected a training giving me tools to work participatory, instead l left with much more; a new set of glasses, insights and friendship.
Instead of focusing on the few but loud voices on the extreme side, we should move our focus to the middle when designing a campaigns. Although we would like to win the most radical over on our side, we should ask if it in fact isn’t a bigger audience we would like to reach, those that can be ‘moved’ by our messages.
Tech-sceptic colleagues and friends often say they do not see the purpose of twitter, and if they have an account they rarely check it or do not really know how it works. I therefore thought I share few reasons why I tweet that I hope I might spark some curiosity.
‘The Tipping Point’ by Gladwell is about going viral, in real life. The simple recipe is valid even online, you need a few people, a sticky message and the right context and circumstances. The epidemics ends when we become immune, as with emails: the more we get the more selective we become and the shorter we reply.