Knowing Her Name 

Today I went to see the Broadway play ’Eclipsed’, a remarkable piece about women and war, by an entirely black female cast and creative team. If you have a chance to be in New York before mid-June I recommend you to go and see it. All performances are dedicated to the abducted schoolgirls in northern Nigeria.

My Mother Taught Me

My mother taught me her prejudice as well as her pride. I am a feminist, because in theory she wasn't and in practice she was. In my childhood worldview, she was invincible and unbeatable, and I was taught to believe I could dream anything and achieve everything. As a grew up did I understand she was just protecting me from reality.

Moving the Middle

Instead of focusing on the few but loud voices on the extreme side, we should move our focus to the middle when designing a campaigns. Although we would like to win the most radical over on our side, we should ask if it in fact isn't a bigger audience we would like to reach, those that can be ‘moved’ by our messages.

Reasons To Tweet

Tech-sceptic colleagues and friends often say they do not see the purpose of twitter, and if they have an account they rarely check it or do not really know how it works. I therefore thought I share few reasons why I tweet that I hope I might spark some curiosity.

How to Get Things Done

Allen’s 'Getting Things Done' provides some useful insights about planning and prioritising what to do next, and creating a trustworthy organising system that gives relief, and replace an unreliable one causes stress. As long as we keep our activities in our head they will continue to haunt us when we least want to, such as when we sleep.

An Unfair Race

My friend said: Imagine that you are running a race against olympic medal winning athletes. You would like to win, although against your competitors you know you won’t have a chance. Yet, people around are cheering you on, saying ‘you can win, just run faster and you’ll make it’. This is the reality of many people experience discrimination. 

Tipping Point: How to Go Viral

‘The Tipping Point’ by Gladwell is about going viral, in real life. The simple recipe is valid even online, you need a few people, a sticky message and the right context and circumstances. The epidemics ends when we become immune, as with emails: the more we get the more selective we become and the shorter we reply.

The Width of the World Web

How wide is the world web? We rarely read more than 140 characters, and rather watch videos or photos. We use apps, with algorithms and advertisement that present us with tailored and biased feed. At the same time, we can connect and reconnect with people we otherwise would have left behind, or never interacted with in the first place.

Changing Endings 

I like New Year’s; turning the page in my calendar, start new with 2016 and over again with 1 January. During the holidays I finished two books, one by Stephen Grosz and the other by Kahneman. Both made me reflect on our resistance to change, which I share ahead of New Year; when we put something behind for something unknown.

Technology, Humanities and Apple

Ten years ago I got my first iBook. After reading ‘Becoming Steve Jobs’ I decided to share why I am an Apple fan. Apple is not flawless and Steve Jobs was not born a great leader. On the contrary, he failed big time, but he learned from his mistakes. Apple embrace diversity and equality, because 'inclusion inspires innovation'.

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