Instead of focusing on the few but loud voices on the extreme side, we should move our focus to the middle when designing a campaigns. Although we would like to win the most radical over on our side, we should ask if it in fact isn’t a bigger audience we would like to reach, those that can be ‘moved’ by our messages.
Tech-sceptic colleagues and friends often say they do not see the purpose of twitter, and if they have an account they rarely check it or do not really know how it works. I therefore thought I share few reasons why I tweet that I hope I might spark some curiosity.
Allen’s ‘Getting Things Done’ provides some useful insights about planning and prioritising what to do next, and creating a trustworthy organising system that gives relief, and replace an unreliable one causes stress. As long as we keep our activities in our head they will continue to haunt us when we least want to, such as when we sleep.
‘The Tipping Point’ by Gladwell is about going viral, in real life. The simple recipe is valid even online, you need a few people, a sticky message and the right context and circumstances. The epidemics ends when we become immune, as with emails: the more we get the more selective we become and the shorter we reply.
How wide is the world web? We rarely read more than 140 characters, and rather watch videos or photos. We use apps, with algorithms and advertisement that present us with tailored and biased feed. At the same time, we can connect and reconnect with people we otherwise would have left behind, or never interacted with in the first place.
I like New Year’s; turning the page in my calendar, start new with 2016 and over again with 1 January. During the holidays I finished two books, one by Stephen Grosz and the other by Kahneman. Both made me reflect on our resistance to change, which I share ahead of New Year; when we put something behind for something unknown.