Moving the Middle

Instead of focusing on the few but loud voices on the extreme side, we should move our focus to the middle when designing a campaigns. Although we would like to win the most radical over on our side, we should ask if it in fact isn’t a bigger audience we would like to reach, those that can be ‘moved’ by our messages.

How to Get Things Done

Allen’s ‘Getting Things Done’ provides some useful insights about planning and prioritising what to do next, and creating a trustworthy organising system that gives relief, and replace an unreliable one causes stress. As long as we keep our activities in our head they will continue to haunt us when we least want to, such as when we sleep.

Tipping Point: How to Go Viral

‘The Tipping Point’ by Gladwell is about going viral, in real life. The simple recipe is valid even online, you need a few people, a sticky message and the right context and circumstances. The epidemics ends when we become immune, as with emails: the more we get the more selective we become and the shorter we reply.

The Width of the World Web

How wide is the world web? We rarely read more than 140 characters, and rather watch videos or photos. We use apps, with algorithms and advertisement that present us with tailored and biased feed. At the same time, we can connect and reconnect with people we otherwise would have left behind, or never interacted with in the first place.